ZPE Systems
STARTUP GETS ACQUIRED WITH HEART ON SLEEVE
VULNERABILITY LOVES COMPANY
Into its 10th year, mature startup ZPE Systems needed a highly competitive next-to-competitor presence that reflected the quality of its products. Leveraging our advocacy background, we set them apart from the tech industry’s artificial landscape by amplifying their values.
Introducing their mascot, Zippy, and their first-ever video testimonial online, led to a 300% increase in organic online interest in just one month.
NEXT-TO-COMPETITOR PRESENCE
In just one year, PEPE Multimedia led marketing and engineering teams to deliver creative assets that stood confidently alongside competitors like Opengear. The work spanned ZPE’s most-viewed product and demo videos (sans media buy), social media content, sales and event kits (battle cards, case studies, white papers, swag), customer and channel support materials (welcome and tutorial videos, 3Ws), hardware user manuals, SaaS UI/UX updates, billboards, signage, and an updated style guide.
ZPE’s acquisition by Legrand in early 2025 underscores the effectiveness of our out-of-the-box marketing approach and artistic delivery.
