iCars

A BAUER’S LUXURY RIDE SHARE APP INITIATIVE

BOLD EXPLORATION

Bauer’s explored the premium shared-mobility space with a high-touch service concept, demonstrating early market validation post pilot launch despite a smaller creative, marketing, and engineering team compared to Lyft and Uber.

INSET: Marketing collaterals targeting hotellieres, affiliates, freelancers, and consumers.

THOUGHTFUL UI/UX DESIGN & DEV

Here’s a peek of how we painstakingly created an intuitive SaaS journey that Bauer’s still use internally to this day.