The Arts
WEST EDGE OPERA REBRANDED
BEFORE
Program materials received ongoing feedback for limited readability and inconsistent design. The logo needed a more versatile, elevated refresh that reflected the company’s edge and professionalism. Overall creative execution lacked cohesion across marketing assets, and audience growth remained limited—despite loyal fans—due to minimal off-stage multimedia presence that reflected The Company’s excellence.
AFTER
PEPE Multimedia Productions refined the logo for flexibility and modern use, allowing it to stand strong with or without a background. Program materials evolved into polished, magazine-quality layouts—enhancing readability and leaving a lasting impression on donors and patrons.
Marketing and creative teams came together to keep the company thriving, especially through the pandemic. Consistent patron engagement through pre-season postcard teasers, post-season thank-you cards, and strategic print and digital ad buys, among other outreach initiatives, helped sustain visibility, strengthen donor relationships, and grow audience loyalty and viewership season after season at 15% per annum since rebrand.
